Baobab promotes tourism as an economic engine; enabling us to experience a wild and free Africa, all the while allowing us to reap the benefits of nature and in turn supporting her.

We promote environmental protection, conservation and the utilisation of local tourism resources. We facilitate their commercial exploitation to the optimal advantage of local communities and endangered species.

Our vision is encapsulated by three key principles:

• Care of the Wildlife

• Care of the People

• Care of the Land